In today's dynamic digital landscape, staying ahead of the curve is crucial for SEO success. One powerful way to achieve this? Capitalising on trending topics.
By weaving these hot-button issues into your SEO Content Strategy, you can attract fresh audiences, boost engagement, and climb the search engine rankings.
But how do you harness the power of trends without getting swept away in the current? Here are 5 effective strategies:
Create Timely, Trend-Relevant Content and deliver during interest peak
Keywords and their "monthly search volumes" are important but often very competitive.
By creating top-quality content that taps into these trends, you can capture immediate audience interest and drive more traffic due to lower competition. Social media supports this by allowing your content to appear instantly, with algorithms favouring quick responses.
In a world where Google search results include content from Reddit, TikTok, YouTube, and more, creating content for social search platforms increases the chance of your content appearing alongside traditional website content in search results.
Update Existing Content to include New and Trending Keywords
As you become familiar with trend analysis tools, you'll notice that many of them track keywords and highlight related trends. Look for emerging trends that relate to your existing content and update it accordingly.
If a page is already ranking well in search results, these updates can quickly enhance its performance, providing the dual benefit of maintaining and improving its rankings.
Keyword research remains crucial during the strategy phase to identify which content to create. However, you can enhance your SEO strategy by aligning trends with your keywords.
This approach helps optimise your content to resonate with current trends. Depending on the situation, you might update an H1 heading or optimise a section within an H2 heading to improve relevance and search visibility.
Identify and Plan Content for Recurring Trends
To boost your SEO strategy, it's essential to identify and plan content around recurring trends. Use trend analysis tools to spot patterns and topics that reappear regularly. By creating and updating content to align with these recurring trends, you can ensure sustained traffic and engagement.
Keyword research is key in this process. Incorporate trending keywords into your content to improve search engine visibility. Plan your content calendar around these trends to maintain a consistent flow of high-quality, relevant content that meets your audience's needs and interests.
Trends for Broader Activities, such as Digital PR and Influencer Marketing
Trending topics are widely popular and frequently discussed online, creating a lot of excitement for publishers. Trending terms attract high visibility and media attention.
By combining trends with content and current events, brands can capture attention and become part of the conversation.
Integrating digital PR with emerging trends can help acquire backlinks, build authority, and increase revenue through media exposure.
Influencers discussing trending topics can further amplify a brand's message. When influencers and publishers share similar audiences, their endorsements can significantly boost visibility, merging the advantages of both strategies.
Create and Drive Trends
Brands can use trend data at a category level to understand what users are interested in and identify emerging trends before developing content around related products. This approach can help create a trend that becomes closely associated with the brand.
In communities that are both loyal and vocal, brands can encourage advocacy and engagement to boost the trend's popularity. User-Generated Content (UGC) can lend credibility and early traction to the trend as it gains momentum, helping the brand spread it organically.
If a brand cannot create its own trend, it can focus on amplifying an emerging trend on a different platform. For example, if a trend is gaining traction on Instagram but hasn’t yet exploded on TikTok, there’s an opportunity to be an early adopter of TikTok and drive the trend there with less competition.
By following these strategies, you can transform your SEO Content Strategy Plan into a dynamic force that capitalises on trending topics, attracts new audiences, and propels your website to the top of search results.
Let our experts analyse your existing content and identify the potential for SEO goldmines!